Advertising

About this collection

Advertising is a specific area of Ads & QoE, part of Media Tools, and includes 22 curated resources.

Resources (showing 1–22 of 22)

• Advanced SSAI and HLS Manifest Manipulation for Dynamic Ad InsertionDeep-dive on server-side ad insertion via HLS manifest manipulation: SCTE-35 marker handling, media-sequence correctness, and CDN caching p…
• Eyevinn hls-splice — HLS ad/VOD splicing libraryLibrary to insert an HLS VOD (ad/jingle) into another HLS VOD via manifest manipulation.
• Google IMA/DAI HTML5 SDK SamplesOfficial Google samples for client-side (IMA) pre-roll ad insertion and server-side/SGAI dynamic ad insertion streams stitched with HLS.js.
• IAB Open Measurement JS Clients (OMID)IAB Open Measurement (OMID) JavaScript verification clients for ad viewability/measurement; Apache 2.0.
• IAB SIMID (Secure Interactive Media Interface Definition)Official IAB Tech Lab spec replacing VPAID for interactive video ads, designed to work cleanly with server-side ad insertion (SSAI).
• IAB Tech Lab VAST 4.3 SpecificationCanonical Video Ad Serving Template 4.3 specification defining ad response XML, tracking events, wrappers and mezzanine/adaptive-media requ…
• IAB Tech Lab VAST CTV Addendum (2024)2024 addendum giving CTV-specific VAST guidance, including media file requirements and SIMID interactivity delivery in connected-TV apps.
• Personalized Dynamic Ad Insertion with MPEG-DASH (Fraunhofer)Fraunhofer paper on multi-period MPD manipulation techniques for server-side personalized ad insertion in MPEG-DASH streams.
• SIMID 1.2 Specification (Secure Interactive Media Interface Definition)IAB Tech Lab spec for the VPAID replacement, separating interactive ad creative from media playback for safer interactive video ads.
• SVTA — Enhancing and Standardizing Server-Guided Ad InsertionStreaming Video Technology Alliance document on SGAI: how HLS Interstitials-based ad insertion works and where standardization gaps remain…
• SimpleSSAI — server-side ad insertion serverAPI-driven server-side ad insertion stitching VMAP/VAST ads into HLS at segment boundaries.
• Understanding HLS Interstitials and EXT-X-DISCONTINUITY in Ad InsertionEngineering comparison of HLS Interstitials against classic discontinuity-based SSAI splicing, with the practical tradeoffs of each approac…
• VASTlint — open-source VAST validator/inspectorOpen-source VAST ad-tag validator and inspector implementing IAB spec/XSD rules, shipped as Rust core with Go/Python/npm/VS Code extension…
• cuei — Go SCTE-35 encoder/decoderGo SCTE-35 encoder/decoder supporting multicast, MPEG-TS, base64 and hex.
• rmp-vastClient-side JavaScript library loading, parsing, and displaying VAST 2/3/4 ads in HTML5 video, built atop vast-client-js.
• scte35 — Rust SCTE-35 parse/encodeRust library to parse and encode SCTE-35 splice information with a type-safe builder API.
• threefive (SCTE35_threefive) — Maintained SCTE-35 Parser/EncoderActively maintained Python library to parse, decode and encode SCTE-35 in MPEG-TS, HLS and DASH, with base64/hex/int/JSON/XML I/O.
• vast — Go VAST 4.2 parser/generatorGo library to generate and parse IAB VAST 4.2 ad documents.
• vast-2-sgaiConverts VAST XML ad responses into HLS interstitial AssetLists and DASH Alternative MPDs for Server-Guided Ad Insertion (SGAI).
• vast-client-jsOfficial Dailymotion JavaScript library for parsing VAST (up to version 6) ad tags with VASTTracker support.
• vast-playerBrowser VAST linear-creative ad playback library: ad tag requests, wrapper resolution, MediaFile selection, VPAID init, and tracking pixels.
• vast-vmapJavaScript library parsing IAB VAST 2.0/3.0 and VMAP 1.0 ad schemas with explicit tracking model (caller invokes track() rather than DOM wa…