SIMID 1.2 Specification (Secure Interactive Media Interface Definition)

IAB Tech Lab spec for the VPAID replacement, separating interactive ad creative from media playback for safer interactive video ads.

Link

• Visit resource

Related resources

• IAB Tech Lab VAST CTV Addendum (2024)2024 addendum giving CTV-specific VAST guidance, including media file requirements and SIMID interactivity delivery in connected-TV apps.
• IAB Tech Lab VAST 4.3 SpecificationCanonical Video Ad Serving Template 4.3 specification defining ad response XML, tracking events, wrappers and mezzanine/adaptive-media requ…
• Understanding HLS Interstitials and EXT-X-DISCONTINUITY in Ad InsertionEngineering comparison of HLS Interstitials against classic discontinuity-based SSAI splicing, with the practical tradeoffs of each approac…
• threefive (SCTE35_threefive) — Maintained SCTE-35 Parser/EncoderActively maintained Python library to parse, decode and encode SCTE-35 in MPEG-TS, HLS and DASH, with base64/hex/int/JSON/XML I/O.
• 2026 NFL Final: OTT Streaming Latency Beats Traditional Broadcast at ScaleThird-party measurement report comparing OTT vs DTH/DTV glass-to-glass latency across providers during a major live sports event, including…
• PyNvVideoCodec API Programming GuideNVIDIA's Python bindings over the Video Codec SDK for GPU-accelerated decode/encode pipelines feeding ML and analytics workloads.
• hdr10plus_tool — Codec Wiki Usage GuideCommunity reference with flags and FFmpeg pipe recipes for extracting, injecting and inspecting HDR10+ dynamic metadata in HEVC/MKV.
• EBU ADM Guidelines and Example FilesEBU hub for Audio Definition Model guidelines, sample ADM/BW64 files and the ADM Production Profile for practical broadcast interchange.
• ColorVideoVDP — reference implementationPyTorch implementation of the ColorVideoVDP full-reference metric (SIGGRAPH 2024), usable as a CLI quality tool or as a differentiable perc…
• ColorVideoVDP — color spatiotemporal visible difference predictor (Cambridge Rainbow Group)Project page for ColorVideoVDP, a full-reference perceptual video quality metric modeling chromatic and spatiotemporal contrast sensitivity…
• QTGMC — AviSynth Wiki ReferenceCanonical parameter reference for QTGMC, the highest-quality motion-compensated deinterlacer, including double-rate output and FPSDivisor s…
• VapourSynth Python ReferenceCanonical scripting API reference for VapourSynth's frameserver, covering core.std, resize and text filter namespaces used in high-end enco…