IAB Tech Lab Open Measurement SDK

Description

Official IAB Tech Lab page for the Open Measurement SDK, used to measure viewability and verification of video ads across players.

URL

• Visit resource

Related resources

• shaka-player-analyticsShaka Player analytics SDK that reports rebuffering, startup time, playback errors, and engagement for HLS and DASH.
• lambda-stitchAWS Lambda function from Eyevinn that stitches ads into VOD assets.
• SCTE35 ToolsDockerized live-stream pipeline platform with SCTE-35 ad-break signaling and nine output protocol options from RTMP ingest, supporting mult…
• SCTE Plugin GeneratorFlask/Jinja2 web application that generates SCTE-35 plugin scaffolds for the Uplynk LiveSlicer, helping implement ad-marker insertion integ…
• Dub-QCBroadcast quality-control utility combining a C++ transport-stream parser with validation for dubbed lines that cross SCTE-35 ad breaks, ex…
• MPEG-H Audio (Fraunhofer IIS)Technical overview from the primary developer of MPEG-H 3D Audio covering object-based next-generation audio for broadcast and streaming, i…
• NoR-VDPNetDeep-learning no-reference approximation of HDR-VDP for estimating high-dynamic-range visible differences without a reference.
• vs-placeboVapourSynth plugin that uses libplacebo for GPU debanding, scaling, and color mapping.
• ITU-T P.1204.3 reference softwareReference implementation of ITU-T P.1204.3, a bitstream-based no-reference video quality model for H.264, HEVC, and VP9 up to 4K, used to s…
• VMAF Reproducibility: Validating a Perceptual Practical Video Quality MetricPeer-reviewed IEEE paper on Netflix VMAF metric validation and reproducibility; authoritative reference for quality metrics in codec benchm…
• Evaluating Video Quality Metrics for Neural and Traditional Codecs (4K/UHD-1)Academic comparison of VMAF, AVQBits, and FasterVQA no-reference quality metrics on 4K content.