VAST 4.0 Specification
Description
The Video Ad Serving Template (VAST) 4.0 is a standard developed by the Interactive Advertising Bureau (IAB) that provides a common protocol for serving in-stream video ads. It defines the structure for ad responses and supports various ad formats, including linear and non-linear ads. Implementing VAST 4.0 ensures compatibility with a wide range of video players and ad servers.
Resource details
- Category path
- Media Tools
- Classification
- Not yet classified
VAST 4.0 Specification is cataloged in Media Tools. Its topics include VAST, video ads, ad serving, IAB standard, and ad integration.